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Land Park Gold & Silver is a family-owned, California-based precious metals dealer, offering gold, silver, and platinum coins, bars, and rounds. Founded by the late Lyle Land Park and his son David Land Park, the company has been servicing customers from all over the U.S. and internationally since its inception.
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Land Park Gold & Silver Review
History of Land Park Gold & Silver
In 1972 David Land Park founded Land Park Gold & Silver with a single store in Los Angeles. The company has grown since then to more than 40 locations in the U.S., including locations in Arizona, Nevada, and Texas. The company’s growth continued into the 1980s when Lyle Land Park became part-owner of the firm. Lyle’s son David Jr., took over as president of the company from his father in 1999 and has continued to run it ever since.
Products and Services
Land Park Gold & Silver offers a variety of gold and silver bullion products, including bullion bars, rounds, and coins. The company also offers a line of stamped jewelry, including the company’s most popular items: gold and silver pendants. An essential aspect of Land Park’s business is its ability to offer customers the option to buy bullion directly from the mint. The company boasts that it is one of the few precious metal dealers in the country that can do this.
The Company’s Mission
Land Park Gold & Silver believes that it is vital for customers to have a direct connection with their precious metals dealer. Because of this belief, the company takes pride in offering customers a direct line of communication with its staff members. The company also manages its sales staff using an internal customer service system, and a sales training program.
Distribution Network
Land Park Gold & Silver sells its gold and silver products through its retail stores, as well as through other dealers in the state of California. The company also has a network of distributors throughout the country that it uses to sell its precious metals to customers who live in areas where it does not have retail locations.
Accreditations
Land Park Gold and Silver is licensed by the State of California Department of Business Oversight. The company also holds a license from the Federal Government’s U.S. Mint, as well as a federal license from the U.S. Bureau of Alcohol, Tobacco, and Firearms (ATF).
Marketing Strategy
In addition to advertising in print media, such as newspapers and magazines, they also use television advertisements to attract new customers and boost sales during the holiday season. They also use social media sites like Facebook and Twitter to communicate with their customers and promote their business.
Pricing Structure
The company has a fixed price structure to offer bullion at a lower price than the spot price of gold and silver. They also have an auction-style pricing structure in which they sell bullion at an agreed-upon price. Their auction-style pricing structure is unique because it allows customers to sell their bullion to Land Park Gold & Silver at a premium over the spot price.
Customer Service
The company offers customers the option to purchase bullion by phone or website. In addition, they have an in-store location where customers can visit and use their physical bullion and coins. They also offer free shipping on orders over $1,000, making it easier for customers to buy their bullion products.
Final Verdict
Investment in gold and silver bullion can be a profitable venture for investors. The price of gold and silver bullion has risen over the past few years, both in terms of value and as measured by inflation. This makes it an attractive alternative asset class for investors who wish to diversify their portfolios with precious metals.
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